News & Insights

"Ten Steps to Prevent Trademark Disaster," by Arnold B. Calmann and Jakob B. Halpern, New Jersey Lawyer, June 2009

May 31, 2009

What is the worst thing that could happen to a valuable trademark? A trademark can be challenged or infringed by others and, disastrously, a valuable trademark can be entirely lost as a result of a trademark infringement suit.

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